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Apple Reality Pro Details: Eye & Hand Tracking, App Store, 3D iOS

Aug 26, 2023

Mark Gurman

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Apple Inc.'s long-anticipated mixed-reality headset is an ambitious attempt to create a 3D version of the iPhone's operating system, with eye- and hand-tracking systems that could set the technology apart from rival products.

The roughly $3,000 device, due later this year under the likely name of Reality Pro, will take a novel approach to virtual meetings and immersive video, aiming to shake up a VR industry currently dominated by Meta Platforms Inc. It's a high-stakes gambit for Apple, which is expanding into its first major new product category since releasing a smartwatch in 2015, and the company needs to wow consumers.